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Resume

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EDUCATION & AWARD

  • University of Colorado Boulder – College of Media, Communication and Information

  • Bachelor of Science: Strategic Communication, Advertising Emphasis, Journalism Minor

  • Trade Desk EDGE Certification in Marketing Foundations

  • Scholarship: Cultural Exchange Scholarship Award

 

RELEVANT SCHOOL PROJECTS

Forever 21, rebranding, Brand Solutions, Boulder, CO. August - December 2022

  • Assessed the role branding plays for both the consumer and the shareholders in creating value.

  • Comprehended the essential elements of consumer communication that support brand development.

  • Acquired a strategic framework to evaluate existing brands and conceive new ones.

  • Determined if a brand’s communication to the consumer is consistent with the brand positioning.

  • Utilized essential branding and positioning principles to develop differentiating brand strategies for products,

    services, or personalities.

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Electric Cars, Mercedes Benz, Social Media Marketing, Boulder, CO. January - May 2022

  • Conducted comprehensive social media brand audit featuring competitive brands with an analysis of social media voice, engagement numbers, campaigns, and crisis management.

  • Adapted social media campaign plan for a brand with strategies, objectives, goals; audience identification; design and tactics; evaluation metrics.

  • Invented social media content including text and imagery for brands.

  • Evaluated social media campaigns' effectiveness and success.

  • Analyzed brands' crisis response and evaluated crisis management effectiveness.

  • Identified specific audiences for campaigns and developed targeting parameters for each audience.

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Dutch Bros Coffee, Account Management, Boulder, CO. August - December 2021

  • Devised skills in building a relationships, leadership, trust, and creating great work.

  • Developed to be a better seller in the sales market by working with multiple types of clients.

  • Managed clients’ expectations and illustrated better communication.

  • Evolved flexible leadership styles, and the ability to be effective in teamwork.

  • Resolved conflicts and recognized favorite ways of having a pleasant discussion.

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​EXPERIENCE

Express clothing store, Sales associate, Denver, CO November 2023 – Present

  • Implemented suggestive selling techniques, resulting in a 15% increase in average transaction value.

  • Executed effective product marketing strategies, contributing to a boost in overall sales by 20%.

  • Manage the sales floor stock with meticulous organization, ensuring optimal placement of sales items,

  • impulse items, and seasonal merchandise.

  • Advertise daily deals to maximize customer awareness and engagement.

  • Process payments accurately and efficiently, maintaining a high level of customer satisfaction.

 

Public Relations Student Society of America (PRSSA), Boulder, CO January – July 2023 

  • Developed content for social media and drove outreach through networking.

 

International English Center, Boulder, CO June 2018 – December 2018 

  • Public Service Announcement Creator, including directing, acting, camera, and scriptwriting.
    June 2018 to December 2018 | Boulder, CO

 

University of Colorado Boulder, CO August 2020 – May 2023 

• Photographer and videographer 

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​SKILLS

  • Language: Fluent in English and Arabic

  • Technical: Proficiency Adobe Creative Cloud (Photoshop, Lightroom, Premiere Pro, Audition, After Effects,

    InDesign, XD, Dimension, Illustrator), Microsoft Office (Excel, Word, PowerPoint, Outlook), Google Suite (Docs, sheets, meet, Drive), Canva.

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