top of page
Green and Purple Abstract


  • Instagram
  • Twitter
  • LinkedIn
  • Facebook


  • University of Colorado Boulder – College of Media, Communication and Information

  • Bachelor of Science: Strategic Communication, Advertising Emphasis, Journalism Minor

  • Trade Desk EDGE Certification in Marketing Foundations

  • Scholarship: Cultural Exchange Scholarship Award



Forever 21, rebranding, Brand Solutions, Boulder, CO. August - December 2022

  • Assessed the role branding plays for both the consumer and the shareholders in creating value.

  • Comprehended the essential elements of consumer communication that support brand development.

  • Acquired a strategic framework to evaluate existing brands and conceive new ones.

  • Determined if a brand’s communication to the consumer is consistent with the brand positioning.

  • Utilized essential branding and positioning principles to develop differentiating brand strategies for products,

    services, or personalities.

Electric Cars, Mercedes Benz, Social Media Marketing, Boulder, CO. January - May 2022

  • Conducted comprehensive social media brand audit featuring competitive brands with an analysis of social media voice, engagement numbers, campaigns, and crisis management.

  • Adapted social media campaign plan for a brand with strategies, objectives, goals; audience identification; design and tactics; evaluation metrics.

  • Invented social media content including text and imagery for brands.

  • Evaluated social media campaigns' effectiveness and success.

  • Analyzed brands' crisis response and evaluated crisis management effectiveness.

  • Identified specific audiences for campaigns and developed targeting parameters for each audience.

Dutch Bros Coffee, Account Management, Boulder, CO. August - December 2021

  • Devised skills in building a relationships, leadership, trust, and creating great work.

  • Developed to be a better seller in the sales market by working with multiple types of clients.

  • Managed clients’ expectations and illustrated better communication.

  • Evolved flexible leadership styles, and the ability to be effective in teamwork.

  • Resolved conflicts and recognized favorite ways of having a pleasant discussion.


Express clothing store, Sales associate, Denver, CO November 2023 – Present

  • Implemented suggestive selling techniques, resulting in a 15% increase in average transaction value.

  • Executed effective product marketing strategies, contributing to a boost in overall sales by 20%.

  • Manage the sales floor stock with meticulous organization, ensuring optimal placement of sales items,

  • impulse items, and seasonal merchandise.

  • Advertise daily deals to maximize customer awareness and engagement.

  • Process payments accurately and efficiently, maintaining a high level of customer satisfaction.


Public Relations Student Society of America (PRSSA), Boulder, CO January – July 2023 

  • Developed content for social media and drove outreach through networking.


International English Center, Boulder, CO June 2018 – December 2018 

  • Public Service Announcement Creator, including directing, acting, camera, and scriptwriting.
    June 2018 to December 2018 | Boulder, CO


University of Colorado Boulder, CO August 2020 – May 2023 

• Photographer and videographer 


  • Language: Fluent in English and Arabic

  • Technical: Proficiency Adobe Creative Cloud (Photoshop, Lightroom, Premiere Pro, Audition, After Effects,

    InDesign, XD, Dimension, Illustrator), Microsoft Office (Excel, Word, PowerPoint, Outlook), Google Suite (Docs, sheets, meet, Drive), Canva.

bottom of page